Phenix Label Doubles Production Capacity of RFID-Enabled Packaging

Phenix Label has doubled production capacity of RFID-enabled packaging for hard-to-tag retail items. With this increased capacity, Phenix Label enables its clients to significantly ramp up production volume, including packaging for water-based food items that have not been previously tracked using radio-frequency identification (RFID) technology.
Pictured is a concept RFID-enabled food packaging label. Photo courtesy of Phenix Label.

Phenix Label's breakthrough packaging design substantially improves reliability of RFID scanning for liquid-filled consumer packaged goods (CPG) and food items, empowering more accurate inventory management and traceability for grocery and nutraceutical brands. In fact, RFID now accounts for 32% of the food traceability market and is growing at nearly 10% per year because it enables reliable, real-time tracking throughout the supply chain, helping food retailers meet strict food standards, particularly in the event of a product recall.

Due to the high-conductivity properties of liquid, water-based products have traditionally impacted RFID tag performance, limiting the reliability of inventory tracking. With more consumers shopping online, accurate inventory visibility is critical to ensure that purchased items are in stock for enhanced customer satisfaction. The patent-pending Phenix Label packaging design resolves this challenge with a tear-away, RFID-enabled label positioned above fill levels. This improves scannability on 'big-box' retail shelves, as well as allowing consumers to easily remove the RFID label to recycle empty bottles, increasing sustainability.