Anyone who has run successful QR Code campaigns will tell you that the most important non-technical factor for success is the perceived value to the target audience of the reward. You don’t need to be a rocket scientist to know that “scan for free beer” will outperform “scan for terms and conditions”. In fact this factor is such an important contributor to success that some will even argue that you can forget everything else.
Designer QR Codes? The Jury Is Still Out….
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