RR Donnelley Introduces Custom-Printed NFC RFID Tags

After 15 years of manufacturing and selling RFID labels that it made by converting radio frequency identification tags produced by other companies, RR Donnelley & Sons Co. is now also providing a line of passive RFID tags—both high-frequency (HF) and ultrahigh-frequency (UHF)—that it designs and manufactures with conventional passive RFID chips and a custom-printed antenna. The company not only will use the printed RFID technology to make custom RFID labels that can be affixed to items, but it can also embed the tags directly into a wide range of products, including catalogs, product packaging and retail displays.