AT&T partners with Scanbuy for mobile bar code services

AT&T is making it easier for businesses to launch new mobile marketing campaigns using QR code technology. The telecom giant is partnering with Scanbuy to allow businesses to create campaigns that can trigger actions such as linking to a video or generating an e-mail, as well as help expand brand awareness using designer QR codes. AT&T Mobile Barcode Services also will enable businesses to give consumers access to product information, promotions, coupons, and other items after the consumers scan a bar code.