Stand-alone QR codes in magazines fall to 70% share

Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser. The mobile marketing firm examined over 170,000 pages of the top 100 magazines and found that QR codes alone had dropped from an 80 percent share to just under 70 percent as image-based activations gain in popularity. "We expect this year-over-year growth to continue, fueled by the unique opportunity for editors to connect their print and digital content and engage readers via mobile," said John Puterbaugh, executive vice president and chief digital officer Nellymoser.