Proxama and The Logic Group Partner for NFC Initiative

NFC, mobile wallet, and mobile marketing technology provider Proxama has confirmed a new partnership this week with The Logic Group. Together, Proxama will create a complete NFC-based services offering for retail clients. The Logic Group, which distributes vouchers and coupons via NFC-enabled in-store smart posters, has much to gain from Proxama, which will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers’ mobile devices following a tap on an NFC tag embedded in a poster.