C-SAM and HyperSoft to Announce the Development of NFC- and Barcode-based Coupon Services

C-SAM, Inc. and HyperSoft Co., Ltd. announced the development of a new value added service with KDDI CORPORATION for the “Salon de Wallet” application – a mobile membership card application for the Japanese beauty salon market. The application will allow for NFC- (near field communication) and Barcode-based coupon redemption to acquire new customers and to facilitate revisits of existing users to the salon.
“Salon de Wallet” has originally been developed by C-SAM and HyperSoft in cooperation with DNP (Dai Nippon Printing Co., Ltd.) to manage multiple membership cards of beauty salons based on barcode. Each customer’s beauty profile and transaction history is captured, enabling salon owners to communicate directly with each customer. Customers can view their reward point status, make appointments, receive beauty tips, feeds for beauty, healthcare, fashion, and gourmet, free-sampling and other lifestyle trends, and also access an exclusive e-commerce site where they can shop at the salon. Furthermore, they can take a picture (hair, nail and face) after the beauty session in the salon and save it to their personalized beauty album or share it via social networks.
The “Salon de Wallet” app is based on C-SAM’s mobile transaction platform (MTP) and is fully integrated into HyperSoft’s POS (point-of-sale) system, serving more than 7.5 million customers in more than 2,200 beauty salons in Japan. For the new NFC- and Barcode-based coupon service, KDDI adds its Trusted Service Management (TSM) solution and NFC mobile technologies. HyperSoft will promote the coupon services to the beauty salons with C-SAM, and DNP provides the NFC reader/writers to the beauty salons through HyperSoft.