Retailers increasing adoption of radio wave tags
Retail companies including Cincinnati-based Macy’s Inc. are accelerating adoption of radio-frequency identification technology that allows items to be identified and tracked wirelessly via radio waves. Retailers are primarily using radio-frequency identification to manage their inventories with greater accuracy, but data derived through item-level tracking is expected to open new opportunities for improving the customer experience as well, industry experts said.
Retailers increasing adoption of radio wave tags
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