Bluetooth Beacons Bring Services, Info to SeaWorld, LA Zoo Visitors

The Los Angeles Zoo and SeaWorld have both recently launched a solution provided by The Experience Engine (TE2) that brings data to visitors via their smartphones, by providing an app that they can download, and offering information specific to a location identified via new Bluetooth Low Energy (BLE) beacons deployed throughout the parks. At the LA Zoo, guests can use their phones to take a guided tour of the recently opened Rainforest of the Americas exhibit, while SeaWorld has installed beacons throughout its park in Orlando, Fla., so that its existing Discovery Guide smartphone app now has the ability to present information based on a particular visitor's location.