Zego packaging boldly recasts allergen-level QR code
The energy bar’s redesigned packaging integrates an allergen-level prompting Quick Response code front and center as a branding asset and adds an NFC shelf talker at retail. Go big rather than stay home is the food safety proposition taken by Zego, San Francisco, related to a change to the messaging and delivery of the allergen content of the ingredients used in its organic energy bars.
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