Ugg Australia trials RFID smart mat to digitise its stores

Ugg Australia is trialling a smart mat system which allows shoppers to view more products electronically via an interactive screen. The retailer is testing a radio-frequency identification (RFID) smart mat in two stores in the US to extend its product line to include online stock. Using the Demandware content portal, the customer can place an RFID-tagged Ugg boot onto the smart mat. The mat recognises the product and sends additional information to the 10-foot screen in front of the customer.