Google's UriBeacon: More Disruptive than iBeacon?

In October 2014 Google created UriBeacon, an open specification to connect Bluetooth Low power beacons to the web, an experiment they called the Physical Web. UriBeacon could well be bigger than iBeacon in its disruptive role, providing a bridge between the physical and digital worlds. Let’s explore why that is, how UriBeacons work and what to expect when you start browsing the Physical Web.