Mobile Savvy Shoppers Prefer NFC over Competing Alternatives when Shopping
The NFC Forum and Strategy Analytics unveiled the results of a
comprehensive retail research report and web survey on mobile consumer
engagement and purchases, revealing the needs and preferences of today’s
mobile-centric consumer. The in-depth report – which includes both observational
research of retail scenarios comprising 36 participants and a web survey that
included more than 1,000 participants – offers retailers insights into providing
more relevant, convenient and enhanced in-store shopping experiences and a
better understanding of the full potential of in-store engagement opportunities.
Overwhelmingly, NFC technology was preferred over competing alternatives
including Bluetooth Beacons and QR codes.
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