British Startup Rolls Out RFID Bike-Safety System

Croydon, in the southern part of London, has the largest population of any of the city's boroughs. With redevelopment plans currently in the works, it expects its numbers to continue growing, leading not only to vehicular traffic congestion but also to growing hazards for bicyclists. Bikes must share the roads with cars, trucks and buses, and can often be overlooked by motorists, especially those in large vehicles. To address the risk of bicycle-vehicle collisions, Croydon's council has begun testing an RFID-based safety-awareness system to help truck drivers identify a bicycle and its approximate location if it comes in the vicinity of their vehicles.