DealerSocket Teams with MyDealerLot to Leverage RFID Tools

DealerSocket highlighted a new integration with MyDealerLot (MDL), a provider in the application of radio frequency identification (RFID) technologies for automated guest recognition and vehicle tracking. The company explained this integration enhances the customer experience within the sales and service departments. The tool can strategically alert the sales and service staff that a customer has arrived, allowing them the opportunity to greet the customer and see if there is an opportunity for a trade-in.