RR Donnelley CustomWave brand of RFID printed electronics

Leveraging its proprietary Printed Electronics platform, RR Donnelley's CustomWave RFID Solutions offer complete smart label solutions beginning with in-house RFID antenna design and performance testing and including printed inlay manufacturing, custom label and tag creation, fully automated quality control, and global distribution and fulfillment services. By customizing the RFID antenna and label/tag characteristics to the application, RR Donnelley's CustomWave RFID Solutions help customers improve their RFID return on investment through better overall performance.

CustomWave RFID Solutions feature the ability to print antennas on a variety of materials, including directly onto a label. Eliminating the plastic inlay and printing antennas directly onto label stock accommodates up to 30% more labels per roll and requires fewer rolls and packaging materials than traditional plastic inlay-based smart labels. Reducing the materials and the process steps enables CustomWave RFID Solutions to provide a cost-effective and environmentally friendly option for smart label production.