Groninger Museum launches new iBeacon app

Groninger Museum in the Netherlands recently launched a new mobile app to coincide with the opening of its newest exhibition, “Song Dong, Life is Art, Art is Life.” Using the iBeacon technology, the app presents information on artworks and parts of the museum as the visitor walks around the Groningen facility. iBeacons are small devices that emit Bluetooth signals, letting the app receive and display specific content related to the device closest to the visitor.