How RFID Delivers Big Data On Cows And Milk Production

We know that big data has been used in retail, healthcare and finance, but you might be surprised to find out that it also helps farmers with dairy production. This practice, called precision dairy farming, involves the use of technology such as RFID tags and sensors to track the health of cows, which are essential to the economy in areas such as India.

Vishvas Chitale, director of Chitale Dairy in Bhilawadi, India, explained the role the grass-grazing animals play for farmers. “It’s very important for them as revenue because for farming companies in India we call cows ATMs.”