RFID Goes to Bat Against Gray Market for DeMarini Sports

Sporting goods company DeMarini Sports is employing radio frequency identification technology to track its baseball and softball bats, thereby ensuring the integrity of the supply chain for its high-value products. An ultrahigh-frequency (UHF) RFID solution provided by Entrigal Systems makes it possible for the firm to automatically create a record of each bat's shipment to a specific retailer, so that if the bat turns up listed elsewhere—for instance, for sale on eBay—the company can identify the original retailer to which that item was shipped.