Polo Ralph Lauren Store Gets Smart Fitting Rooms

Ralph Lauren Corp. opened eight RFID-enabled interactive fitting rooms this week at its Polo Ralph Lauren flagship store located on New York City's Fifth Avenue. The company plans to install such fitting rooms in additional stores as well, following an evaluation of their effectiveness at the New York location. The interactive technology, provided by startup Oak Labs, consists of a smart mirror with a touchscreen and a built-in RFID reader to identify the RFID tag of every garment brought into a fitting room.