American Apparel, Postmates Use RFID Visibility for On-Demand Delivery

Consumers who use Postmates' on-demand delivery service now have the opportunity to buy core products from American Apparel. The service takes advantage of the passive ultrahigh-frequency (UHF) RFID tags that American Apparel attaches to all of its merchandise, enabling Postmates to identify which items are available within an individual customer's geographic area. On Mar. 21, Postmates began offering American Apparel products from 79 of the garment company's stores across 31 metropolitan U.S. markets, says Thoryn Stephens, American Apparel's chief digital officer.