Portland Trail Blazers Deploy Digimarc Barcode

Digimarc Corp. announced that the Portland Trail Blazers have partnered with the company to introduce a first-of-its-kind FanScan feature for the National Basketball Association (NBA) team's official mobile app. Powered by the Digimarc Discover® Mobile Software Development Kit (SDK), the app lets pro basketball fans use their mobile devices to scan enhanced print media -- such as team posters, the BlazerDancers calendar and game programs -- and to 'listen' to audio played during the game to trigger access to digital content including exclusive videos, real-time game schedule information and behind-the-scenes photos.

The imperceptible Digimarc Barcode, part of the Digimarc Discover platform, makes any media impression a gateway to rich, digital experiences without visibly altering the design aesthetics in print or the audio quality of the original media. With today's announcement, the Portland Trail Blazers become the first major professional sports franchise to improve the fan experience with Digimarc's technology. Now, Blazers fans can interact with FanScan-ready materials, which will deliver a mobile experience unmatched by any other professional or amateur sports team.

The Digimarc Discover Mobile SDK allows application developers to build and deploy best-in-class mobile apps that scan imperceptible Digimarc Barcodes in print, packaging, and audio, as well as traditional UPC barcodes and QR codes more efficiently and reliably than ever, to unlock information and experiences for consumers. Digimarc Discover is a key part of the company's Intuitive Computing Platform (ICP) that aims to make technology innately easy to use. ICP enables mobile devices such as smartphones and other computer interfaces to respond to the user's environment by acting as an extension of their eyes and ears, using the camera to look or the microphone to listen for digital signals everywhere and instantly identify almost anything.