Avery Dennison Aims to Deliver Product Info Via RFID, Bar Codes

Avery Dennison Retail Branding and Information Solutions (RBIS) is launching a cloud-based Internet of Things platform, known as the Janela Smart Products Platform, that will enable consumers to scan labels fitted with either EPC Gen 2 or Near Field Communication (NFC) RFID tags, or printed with QR codes, in order to receive information about the products to which they are attached. The system will use labels provided by Avery Dennison, in conjunction with software developed by EVRYTHNG. The software will link the unique identifier of each label used by the brand manufacturing a particular product with content that could include the date and location of manufacture, as well as any information about the product or brand that the company would want consumers to access.