Cardiff Blues Rugby Team Welcomes Beacon Technology

The Cardiff Blues rugby team is undertaking an experiment in engagement with its own fans at BT Sport Cardiff Arms Park, in Wales. This season, the team will send a greeting to users of the Cardiff Blues Match Day smartphone app as they enter the park, courtesy of solar-powered beacons provided by GCell. The beacons transmit their ID numbers to participants' phones, prompting the app to display content specific to a user's particular location. The system is expected to expand from a simple greeting at the gate to a variety of other use cases, either later this season or in the coming years.