Beacons in the Internet of Things (IoT)

Beacons are small devices that detect fine-tuned proximity within any beacon-enabled device, and they’re helping to make IoT applications work together harmoniously in the ecosystem of smart things. While the retail space has proven to be a good launch pad for beacon technology, in the long term this kind of technology-based engagement will drive consumers to use more modern, dynamic web applications, with push-notification capabilities driven by proximity technology. With beacon protocols (such as Apple’s iBeacon and Google’s Eddystone), developers can leverage a new technique to enhance their overall app experience, and discover new ways to influence how people interact with their surroundings.