Iovate chooses Thinfilm’s NFC tech

ThinFilm, an expert in NFC (near field communication) mobile marketing solutions, has announced Iovate. as a new customer, Thinfilm’s first in the active nutrition products market. Iovate will integrate Thinfilm’s NFC technology in its Six Star Pro Nutrition, Hydroxycut, MuscleTech, and Purely Inspired brands to engage with consumers, deliver custom mobile content, and drive ecommerce. The ‘smart’ products will initially be available in Walmart stores and other major retailers throughout the United States.