Powershelf Adopts RFID With One-Penny Tag

Compass Marketing says it has developed a one-cent ultrahigh-frequency (UHF) RFID tag for its Powershelf brand that will work with its smart-shelf solutions to track products stocked on RFID-reader equipped shelves. The low-cost tag release is timed in conjunction with a UHF RFID technology functionality that the company is offering with its smart-shelf solution. The new tag has a shorter read range than traditional EPC UHF tags, says John White, Compass Marketing's CEO, and is designed for the smart-shelf application. In fact, the low-cost tag is designed for use only with Powershelf's proprietary software.