Thinfilm and Pioneering Distillery Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thin Film Electronics, a global leader in NFC (Near Field Communication) mobile marketing solutions, announced Mackmyra Swedish Whisky (Mackmyra) as a new customer in the spirits category. Based in Sweden, the distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and launch social media-driven campaigns that promote its most popular products.

Mackmyra’s initial deployment, launching this quarter, uses Thinfilm NFC tags to build digital provenance information into Mackmyra’s Private Cask offering, which allows consumers to create and bottle their own unique whisky. Each individual bottle originating from the Private Cask will link back to detailed information about that specific cask – all through the touch of a smartphone. Following this, a second campaign will promote a customer-submitted drink recipe competition featuring the distillery’s flagship “MACK” whisky and its premium Lab+Distillery gin. Customers who submit unique recipes and share through social platforms will have a chance to win various prizes.

Following these initial deployments, Mackmyra and Thinfilm plan to enable further physical+digital experiences on signature products during the first half of 2019, including combining NFC with other state-of-the-art digital technologies to bring customers behind the scenes of the distilling process.