Whisky brand connects consumers with casks via NFC

Mackmyra Swedish Whisky, an award-winning distiller of single-malt whisky based in Sweden, is using NFC mobile marketing to connect directly with consumers via smartphone, raise awareness of its Private Cask program, and launch social media-driven campaigns that promote its most popular products.

Mackmyra’s initial deployment, launching this quarter, uses NFC tags from Thin Film Electronics ASA to build digital provenance information into Mackmyra’s Private Cask offering, which allows consumers to create and bottle their own unique whisky. Each individual bottle originating from the Private Cask will link back to detailed information about that specific cask—all through the touch of a smartphone.