QR code innovation will pave way for blockchain adoption in marketing

As QR codes re-emerge as a popular tool for the world’s biggest brands, gaming blockchain company Enjin has released a powerful wallet update, called ‘Enjin Beam’, which allows users to scan a QR code and receive digital assets. This could solve a major problem for brands seeking innovative ways to increase customer engagement and lifetime customer value. Enjin anticipates the technology will have a major impact on a range of retail, advertising and technology companies as they will use it to reward users with discount coupons, unique collectible items, tokenized prizes and other rewards.