Mobile Wallet Market to Surpass $250bn by 2024
Mobile wallet providers are enticing the customers' by offering various attractive discounts and cashback offers. These cashback offers promote repeated purchases among customers which presents mutual benefits for customers and mobile wallet providers. Cashback offers also reduces the customer acquisition cost by preventing companies from spending large amounts on marketing their product.
Changing customer behavior is fostering the growth of the mobile wallet market. Digital disruption & generational shifts are causing fundamental transformations in customer behavior that are influencing customer expectations from banking solutions. These customers, particularly the younger generation (aged between 15 to 34) are hyper-connected, digitally savvy, and more accustomed to the digital experiences provided by online retailers. The millennials prefer to partner with banking establishments that provide meaningful, contextual, and personal engagement with their customers. This is promoting the use of mobile wallets among users.
The open wallet market will grow at a CAGR of over 15% over the forecast timespan. Rising investments by the financial players in mobile wallets are driving the growth of the mobile wallet market. Technology players and device manufacturers mostly offer semi-open mobile wallets that do not permit cash withdrawal or redemption and are applicable at select locations. Financial institutions are investing in open mobile wallets as these permit cash withdrawal & redemption and allows users to purchase products & services at various locations through a centralized mobile wallet. This is promoting the development of open wallets among traditional banks to gain an edge over its competitors.
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