Montreal Alouettes Increase Fan Engagement With RFID Payment Solution

The Montreal Alouettes are currently in the fourth year of a partnership with Connect&GO: a Montreal based company specializing in Radio-frequency identification (RFID) solutions. Specifically, Connect&GO’s FastPass has been a part of the package for season ticket holders the last several seasons. Season ticket holders receive a card attached to a lanyard that allows them to get into the stadium faster via an express lane as well as skip certain concessions lines. The lanyard also enables fans to preload it with money or link it to their credit card, enabling cashless payment. Paying with the FastPass also gets season ticket holders a discount on select items.