Smartrac Launches Circus PRO Label for Secure NFC Interactions

Smartrac has released its new Circus PRO and Circus PRO Flex Near Field Communication (NFC) tags that enable a secure and private transaction between a tag and a reader, while enabling users to create a one-to-one interaction with a brand or other parties to track a tagged item's history. The new PRO version of the Circus tag, Smartrac explains, enables users to access data via an encrypted NFC connection by tapping their mobile phone against the tag. A private or public record of their data related to that tagged item is then created.