NFC for in-store consumer reviews

Croatian digital marketing agency Mint Media has launched a new service that lets consumers tap an NFC-enabled review board to quickly and easily leave a TripAdvisor, Google or Facebook review for a local business.

Businesses signed up to Ivušić’s Review Booster Pro (RBP) service are provided with NFC-enabled RBP boards, 'which they present to customers after their experience — for instance, while you’re waiting for your restaurant bill'.

Customers simply wave their phone over the board, the phone’s operating system reads the chip, the web browser opens automatically and takes them to the RBP landing page of the business they’re in.