MobStac Sees 400% Growth In QR Code Business During COVID-19

MobStac, a QR code and mobile marketing platform for companies and brands of all sizes, announced that demand for its QR code solution drove 400% revenue growth for the company in 2020.

Between January 2020 and January 2021, MobStac QR code scans on the platform grew 55x, averaging 3 million scans per month. Their QR customer roster grew nearly eight-fold over the same period.

The surge in demand for QR code solutions is a direct result of the COVID-19 pandemic, as restaurants, hotels, retailers and CPG brands seek to provide contactless experiences for consumers wary of surface transmission of the virus.

Before COVID-19, many brands and retailers didn’t use QR codes at all, or used them for relatively rudimentary purposes, like sending consumers to a website or landing page. But the pandemic has pushed brands and marketers to embrace QR technology as a new channel for engagement between the physical and digital worlds.

Today, nearly 3,000 businesses, including some of the world’s largest brands like Nike, Marriott and Nestle, use MobStac’s QR code and mobile marketing platform, Beaconstac, to manage and scale digital marketing campaigns, analyze consumer behavior, and drive brand affinity with engaging mobile content.