American manufacturer of oil, additives and lubricants announces the addition of smart packaging to all product labels

Lucas Oil Products announced the rollout of customer-centric QR codes across the entire lineup of Racing, Everyday Car Care, Motorcycle, Marine and Industrial products.

Lucas Oil's new QR code smart packaging provides a simple and effective improvement to the customer experience, allowing the company to offer customers instant access to relevant product details.

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products offers a diversified range of innovative engine oil, gear oil and additive products refined by years of specialized research, development and testing. In total, Lucas Oil boasts more than 300 premium products, representing the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries.