Trend Report Reveals 35% Growth in QR Code Usage in Q4 2021

Scanbuy released its quarterly QR Code Trend Report. The trend report shows a 35% growth in unique consumers engagement from Q1 2021-Q4 2021, demonstrating continued strong growth of QR codes for connecting the physical to digital experiences.

The most popular type of consumer engagement experiences were brand promotions, product information, and app download.

52% of consumers scanning are IOS device users Retailers, food and beverage, media and entertainment and electronics continue to garner the most engagement.

The most scans were completed from 4-7PM GMT and Saturday was the most active scanning day of the week.  California, Texas, and New York were the three most engaged states.