Dior unveils sneakers with NFC

Dior has recently introduced a product that uses NFC to link a customer’s physical fashion item to a digital twin.

The new B33 sneakers will be released in an initial numbered and limited edition version of 470 pairs. Seven additional versions of the sneaker will follow “soon after” each featuring their own unique colorway.

Each pair includes an encrypted key that leads to a personal, secure platform offering dedicated services. Within this space, everyone can access the shoes’ certificate of authenticity, additional information on the different stages of the manufacturing process, and even announcements for future sneaker launches.

Other luxury fashion brands have also been using NFC technology to enhance their products. Last month Fila announced it was partnering with Ninjas in Pyjamas (NIP) to launch an NFC-equipped jersey for esports fans and Adidas linked NFTs to physical sneakers with NFC hang tags. In April, Hugo Boss revealed it was adding NFC tags to baseball caps that enabled purchasers to create NFT digital twins.