Beontag and Kumho partner to produce RFID-enabled tires

Beontag, a global manufacturer of self-adhesives and smart tags such as RFID, NFC and BLE, has announced a new partnership with Kumho Tire. 

Beontag’s TireTag RFID technology will be integrated into Kumho Tire’s new range of commercial and consumer vehicle tires, marking a significant step toward greater traceability and sustainability in the tire industry.

The RFID-enabled tires allow full traceability across the entire product lifecycle—from production at one of Kumho’s global manufacturing facilities to eventual disposal or recycling. This collaboration stems from Beontag’s innovative leadership in RFID technology, offering advantages in supply chain transparency, sustainability goals, and competitive pricing.

Kumho Tire, a global leader in tire manufacturing and one of South Korea’s top producers of high-performance tires, serves a wide spectrum of vehicles including electric vehicles (EVs), passenger cars, commercial trucks, and racing vehicles. The company’s dedication to cutting-edge technology, safety, and sustainable practices is closely aligned with Beontag’s core values.

Following years of R&D and extensive durability testing by both companies, the new connected tires have proven to be exceptionally robust—engineered to endure extreme temperatures, pressures, and long-term heavy usage.

Importantly, the TireTag-equipped tires will also support compliance with the forthcoming Ecodesign for Sustainable Products Regulation (ESPR), which will require Digital Product Passports (DPPs) for tires starting between 2028 and 2030.