Zebra Technologies Selects Ruder Finn as Agency of Record for the Americas

Zebra Technologies Corporation has appointed Ruder Finn as its PR Agency of Record (AOR) for North America and Latin America following a competitive pitch.

This new relationship is set to elevate Zebra's brand and showcase its transformative impact on critical business workflows and operations, spanning the supply chain journey from the factory to the consumer. Ruder Finn will drive corporate communications strategies and media relations for Zebra in key markets across the Americas, aiming to enhance the company's external communications and amplify its presence in these regions.

The company's renowned RFID technology provides real-time data capture that enhances frontline performance and safety at sports venues, distribution centers and hospitals. Zebra's AI-powered solutions provide retailers with instant insights for better inventory management, supply chain optimization, and improved customer and worker satisfaction.

Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that moves industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Ruder Finn Atteline, Pandan Social, RF Bloom, and Big Sky Communications. For more information visit www.ruderfinn.com.