Abercrombie & Fitch Co. Expands Global Unified Commerce Strategy with Nedap Partnership
Following a successful 15-store pilot, Abercrombie & Fitch Co. (A&F Co.) began deploying Nedap's iD Cloud Store solution in June 2025, with full implementation scheduled to be completed later this month. The rollout underscores A&F Co.'s strategic priority to improve omnichannel fulfillment, inventory accuracy and on-shelf product availability.
"Inventory visibility is crucial to serving our customers seamlessly, both digitally and in-store," said Lauren Morr, Senior Vice President of Digital Operations at Abercrombie & Fitch Co. "We chose Nedap not only for their innovative and advanced technology, but also because of the dedicated expertise within their iD Cloud community. The partnership enables us to optimize our operations with increased inventory accuracy and visibility."
Abercrombie & Fitch Co.'s deployment of iD Cloud Store streamlines essential store processes, including in-store order fulfillment and inventory replenishment from the back-of-house to the front-of-house, enhancing overall productivity. By successfully scaling the software in such a short timeframe, this new strategy will advance omnichannel performance and position Abercrombie & Fitch Co. for long-term success with increased inventory visibility.
"Abercrombie & Fitch Co.'s transformation through the years has been remarkable, and their renewed strength as a business is a testament to bold decisions and clear strategy," said Bruno Bakker, director of iD Cloud North America at Nedap. "With iD Cloud, they are now taking the next leap forward, elevating their already strong omnichannel capabilities to an entirely new level. Together, we are building a future-proof retail foundation where real-time inventory visibility fuels efficiency, customer satisfaction, and growth worldwide."
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