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Can RFID technology do for fashion what it has done for music festivals?

Digital is big business at Fashion Week. Catwalk shows are entertaining spectacles verging on theatrical performances, and the introduction of digital technology has enhanced the way designers display their collections as well as the audience’s experience – whether they’re sitting on the front row or in the brand’s Oxford Street store. So introducing new technology would not be difficult for any Fashion Week – these are people that embrace new trends and want to stay ahead of the masses in every way. Technology shows no signs of slowing down the fashion industry.

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