Marketing Innovation And The Internet of Things

Innovation using Internet of Things technologies continues and is limited only by someone’s imagination. And what one person dreams up for one purpose may ultimately be adapted for other purposes, most notably marketing messages. For example, one startup company added smartphone-controlled lights into the shoulders and wrists of a jacket. GPS tracking from the phone automatically triggers the lights telling a bicycle or motorcycle rider which way to turn, while the lights on the shoulders notify anyone following which way the rider will be going.