New app ‘nect’ launched, leveraging iBeacon and gamification

KUALA Lumpur-based Hyperion Labs Sdn Bhd said it has launched its ‘nect’ app for the Android and iOS platforms, allowing consumers to harvest points at physical shops – without needing to touch their phones – and letting them redeem specials using the accumulated points. The app also complements retailers’ marketing efforts to encourage consumers to be physically present at their outlets.