Jared Auerbach invents fishing by barcode

For the long-struggling New England fishing industry, the latest lifeboat may be a barcode. With diners hungering for local catch — and willing to pay more for it — Jared Auerbach, founder of Red’s Best fish dealership at Boston Fish Pier, has developed software that can produce a label and barcode for not just the type of fish and the port where it landed, but also the name of the captain, his or her boat, and the gear type. Such a device is especially important now that restaurants and fish processors are under acute scrutiny for label fraud.