Is The 'RFID Retail Revolution' Finally Here? A Macy's Case Study

Macy’s set plans last year to expand its use of RFID to track every item across its fleet of stores and fulfillment centers by the end of 2018. “We are already halfway to this goal of tagging 100% of products,” he said. So far, Macy’s has noticed “a big impact” on sales and profitability across several product categories from RFID, Connell said, but will not disclose actual figures until a full year has passed since its implementation. But according to a presentation by Melanie Nuce, vice president of apparel and general merchandise for standards organization GS1 US1 at the Internet of Retail conference last fall, after Macy’s expanded RFID to its fashion departments, the retailer’s sales volume surged more than 200%, she said then.