Thinfilm Introduces IoT-CNECT Box to Provide Consumer Brands with Quick-Start Solution for NFC Mobile Marketing

Thin Film Electronics ASA ("Thinfilm") announced the launch of its IoT-CNECT Box. An affordable, turnkey NFC mobile marketing solution "in a box," it provides brands and digital agencies with a quick and easy way to create, implement, and test 'intelligent packaging' programs that facilitate direct brand-to-consumer connections through the tap of a smartphone. Thinfilm is initially accepting pre-orders for the IoT-CNECT Box, with product shipments expected to begin in June.

Contents of the IoT-CNECT Box include 1) Thinfilm's SpeedTap and OpenSense NFC tags in adhesive-label format 2) smart ElastiTag hangtags from Bedford Industries, 3) a quick-start guide, 4) an overview of innovative use cases, and 5) detailed information on Thinfilm's powerful cloud-based software platform, CNECT. Customers also receive a complimentary copy of NFC Mobile Marketing for Dummies, a useful educational and planning guide recently released by Thinfilm in conjunction with publisher John Wiley & Sons, Inc.

Customers that purchase the IoT-CNECT Box gain instant access to Thinfilm's CNECT partner portal, a multi-tenant software platform that seamlessly integrates with the NFC tags to enable remote tag management, custom content delivery, consumer activity tracking, and detailed analytics and reporting. By leveraging this end-to-end, turnkey solution to quickly create proof-of-concept campaigns, companies can easily begin to test and build unique mobile marketing programs that drive consumer engagement and influence purchasing decisions.