RFID Is the Solution for Omnichannel Sales

During a presentation at the National Retail Federation (NRF) Big Show regarding retail information systems (RIS), radio frequency identification technology was highlighted in several major retail reports and events for 2017. RFID is considered a technology that can support omnichannel sales strategies, allowing companies to mix online and physical sales without losing control of product movement, and it can take important indicators from such transactions. U.S. giant Macy's, for example, has announced that it plans to have all of its products tagged with RFID sensors by the end of 2017, following the market trend (see Macy's to RFID-Tag 100 Percent of Items). RFID adoption can change the retail industry worldwide.