Retailer, Tobacco Brand Each Track Shelf Availability via RFID

A tobacco company and a Canadian convenience store chain are beta-testing ultrahigh-frequency (UHF) radio frequency identification-based smart-shelf technology to track the stock of goods on store shelves. The Smart Shelf system, provided by NeWave Sensor Solutions, enables the convenience stores to track when cartons are removed from shelves and, therefore, need to be replenished, or when the number of cartons removed at once is suspicious. By using the technology, the tobacco company and the retailer can each view how products are selling, as well as when stock levels are low, without placing an RFID tag on every product.