A startup is using blockchain technology to tackle counterfeit milk powder

Ever doubted the authenticity of a product you saw in a store either online or offline? While there are pretty stringent controls on the goods sold locally, horror stories which pop up from time to time tell us that sometimes, even some of retail’s biggest brands cannot be trusted. The situation is worse in certain countries such as China, where the spread of counterfeit and tainted products such as baby milk powder has fuelled illegal imports and the peer-to-peer ‘daigou’ culture. Counterfeit milk powder has even prompted a startup in China to develop its own specialised RFID anti-counterfeiting label aimed at helping consumers determine if the product they are buying is authentic and trustworthy.